Tech-Savvy Subjects Test Exchange Website, Advise Changes

The Philadelphia Inquirer's Robert Calandra, working in partnership with Kaiser Health News, reports: "The three-month study was the idea of Charlene Wong, 31, a pediatrician at Children's Hospital of Philadelphia. Wong knew just how confusing and challenging buying insurance for her own family was, and she is a health policy researcher. What, she wondered, was it like for young adults doing it for the first time? Even more intriguing, what changes might the digital natives suggest to make the website more user-friendly? The results, published in the Annals of Internal Medicine, recommended six changes: rename 'catastrophic' coverage; identify dental coverage as a separate purchase early on; create an easily accessible glossary of terms with concrete examples; clearly explain that tax credits in the form of premium subsidies and cost reductions in deductibles, copays, and coinsurance are linked - in very different ways - to silver-level plans; prominently mention that preventive care is free and part of every plan on the site; and reposition tools that are already there (Calandra, 7/14). Read the story.

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