Washington State Goes After The Young And Uninsured

The Seattle Times' Lisa Stiffler, working in partnership with Kaiser Health News, reports: "Worried that too few young people are signing up for health insurance, Washington state officials are stepping up their efforts to get buy-in from the crucial demographic. On Wednesday, they launched a campaign with Live Nation, a global concert promoter, in the hope that young adults will accept a dose of health-care education along with performances by their favorite artists. The goal of the Live Nation partnership is to tell young adults, 'there's a new way to get insurance, and there are ways to address some of the cost concerns that they’ve had in the past,' Marchand said" (Stiffler, 1/17). Read the story.  

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