The $115 million multimedia effort, which includes ads highlighting yellow teeth and wrinkled skin to show the costs of smoking are not just financial, is scheduled to be unveiled Tuesday.
The Washington Post: New FDA Anti-Smoking Campaign Eyes Teens Risk Of Becoming 'Replacement Customers'
The graphic TV ad is part of a first-of-its-kind national anti-smoking campaign spearheaded by the Food and Drug Administration and targeted at young people ages 12 to 17. The effort, being publicly unveiled Tuesday, aims to show teens that the cost of smoking is not just financial. FDA Commissioner Margaret A. Hamburg, in an interview with a small group of reporters Monday, said the campaign is designed to speak to the estimated 10 million young people who are considering trying cigarettes or who may be experimenting with them already (Cha, 2/4).
The Associated Press/Washington Post: FDA Launching Anti-Smoking Campaign Aimed At Youth
The Food and Drug Administration is using ads that depict yellow teeth and wrinkled skin to show the nation’s at-risk youth the costs associated with cigarette smoking. The federal agency said Tuesday it is launching a $115 million multimedia education campaign called “The Real Cost” that’s aimed at stopping teenagers from smoking and encouraging them to quit (2/4).