Missouri, Illinois Health Insurance Exchanges Gear Up Quietly

The St. Louis Post-Dispatch's Virginia Young, working in partnership with Kaiser Health News, reports: "Across the country, states are featuring celebrities, quirky songs and football game-day ads to promote the Oct. 1 debut of the online health insurance exchanges. Minnesota's multimillion-dollar campaign, for example, stars Paul Bunyan and Babe the Blue Ox in zany situations in which the lumberjack unexpectedly needs medical attention — and health insurance" (Young, 9/23). Read the story.

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