Roles Of Insurance Brokers, Navigators Explored

News outlets examine how brokers, navigators and other counselors are supposed to help consumers understand their coverage options through the online insurance marketplaces.

Kaiser Health News: Insurance Brokers Look For Relevance As Health Exchanges Grow
When states and the federal government rolled out online marketplaces to help people buy health insurance on Tuesday, you'd think that old-fashioned insurance brokers would be worried. All told about $200 million is being spent on a new army of people to help consumers find their way. These navigators, guides or assisters, as they're called, would seem to threaten the business of traditional brokers (Whitney, 10/3).

Modern Healthcare: Training Lagging For Counselors To Help Consumers Use Exchanges
Healthcare providers and community organizations across the country that have been designated as certified application counselors to help consumers enroll in health plans on the new state health insurance exchanges are still waiting for their staff to receive certification because of delays by state and federal officials (Johnson, 10/3).

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