Blue Cross Of Texas Kicks Off Enrollment Campaign For Insurance Marketplace

News outlets also report on health exchange developments in Michigan and the District of Columbia.

The Texas Tribune: Blue Cross Launches Campaign For Insurance Exchange
Blue Cross Blue Shield of Texas, the state's largest health insurance provider, is launching a statewide campaign on Tuesday aimed at getting Texans enrolled in health plans through an online marketplace created by federal health reform. Texas won't have its own state-specific health insurance exchange; Republican leaders here have rejected that option as part of their opposition to the Affordable Care Act (Ramshaw, 3/12).

The Associated Press: Mich. Health Exchange: The Fight Is Not Over Yet
Gov. Rick Snyder's attempt for legislative approval of a new health insurance market in Michigan has been a 1 1/2-year odyssey - and it's not over yet. ... With Plan B, the governor pitched a partnership website controlled almost entirely by the federal government. The House assented to spending $31 million in federal money for the exchange - reasoning the contentious law is here to stay - only now support may be fading among Senate Republicans (3/11).

CQ HealthBeat: District Of Columbia Exchange Making A Splash
The District of Columbia Health Benefits Exchange is getting attention for its ambitious policy plans and veteran inside-the-beltway hires. Mila Kofman, a former superintendent of insurance for Maine, took the helm as executive director on Jan. 2 and has been moving forward quickly since then. Instead of relying only on officials with experience within the D.C. government, she recruited a number of policy analysts who are well-known for their work on Capitol Hill, in federal agencies or at the nation’s largest health plan trade association, America's Health Insurance Plans (Adams, 3/12).

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