White House Takes Aim At Latinos, Young People With Health Law Outreach Efforts

Both populations are key to the success of new online health insurance marketplaces, which will begin enrolling people on Oct. 1 for coverage that takes effect Jan. 1.

Kaiser Health News: Latino Enrollment Key To Success Of Health Law Marketplaces
Just as Latinos were crucial to President Barack Obama's re-election success in 2012, they are now key to the success of his health law. And the administration is doing everything it can to make sure that Latinos, like the Velandias, enroll. The administration announced this week that Health and Human Services Secretary Kathleen Sebelius will be making the rounds on Spanish-language media outlets to discuss the health law and unveiled the newly revamped CuidadoDeSalud.gov, the Spanish version of HealthCare.gov (Gold, 6/25).

The Hill: Seeking To Woo Youths, White House Attempts To Make ObamaCare Cool
Administration officials have a daunting task in the weeks ahead: making ObamaCare "cool." Marketing experts say a hip branding effort is what's needed to draw people into the new health insurance exchanges ... (Viebeck, 6/26).

Meanwhile, officials are attempting to apply some of the lessons learned from the 2006 rollout of Medicare Part D -- 

Politico: Medicare Part D Offers Lessons For Obamacare
Three months before Obamacare goes prime time, health care vets are looking for lessons from another once politically volatile expansion of coverage: the Medicare prescription drug program. Just as Obama administration officials have warned about "glitches" and "hiccups" in the rollout of the health care law, similar bumps emerged around the 2006 launch of the now-popular Part D program, those in charge of its implementation say (Millman, 6/26).

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