A Doctor Goes Viral -- On Purpose

Kaiser Health News staff writer Ankita Rao, working in collaboration with USA Today, reports: "Using satire, rap and sometimes, a Michael Jackson glove, hospitalist Dr. Zubin Damania takes his alter ego, ZDoggMD, to YouTube to sing about everything from insurance paperwork to prostate cancer. The result is hundreds of thousands of online views, and comedy that parodies pop culture (he does an excellent Yoda impersonation) and pushes some boundaries" (Rao, 7/9). Read the story.

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