Reporting for Kaiser Health News, in collaboration with The Boston Globe, Francine Russo writes: "When nervous dental patients make their first visit to Dr. Sree Koka, chair of dental specialties at the Mayo Clinic, they may feel calmer after watching his video on YouTube. It answers many of their questions: Is the doctor male or female? Does he speak English? Is he nice? In the video, Dr. Koka introduces himself, cracks a few jokes and suggests what patients should think about for their first appointment. He created the spot while attending MIT's Executive MBA program where he learned the benefits of focusing on personal relationships, not just technical expert" (Russo, 7/22). Read the story.
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