Health Exchange Pitch To Sports Fans Started In Fenway

Colorado Public Radio's Eric Whitney, working in partnership with Kaiser Health News and NPR, reports: "It’s a Wednesday night in Boston, and Amy O’Leary is out at Fenway enjoying a Red Sox game and hoping for another year like 2007. That’s when the team won the World Series. ... It’s also the year that Massachusetts started requiring nearly all residents to have health insurance – and the Red Sox helped to get the word out about it. ... Now that other states are opening health insurance marketplaces, they’re trying the same strategy" (Whitney, 7/9). Read the story.

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