States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges

Kaiser Health News staff writer Kelsey Miller reports: "Catchy jingles? Splashy videos? Multi-million-dollar public education campaigns? For the 16 states and the District of Columbia that have opted to run their own online health insurance marketplaces, these are among the tools being used to make sure residents know the exchanges will be open for business Oct. 1. … Here's an alphabetical list of state exchanges and a sampling of their strategies, ranging from clever advertising to unique health exchange names" (Miller, 8/21). Check out the list.

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