Taking A New Tack To Persuade 'Young Invincibles' To Buy Health Insurance

Minnesota Public Radio's Elizabeth Stawicki, working in partnership with Kaiser Health News and NPR, reports: "Robert Bauer is young, lean and healthy - just the kind of person the government wants to buy into its new online health insurance marketplaces. Bauer doesn't see the need. The 24 year old, a 2011 graduate of the University of Minnesota, works in organic farm fields three days a week, and prides himself on eating well. He's uninsured - health coverage just hasn't been part of his lifestyle. … While Bauer generally doesn't fear a health crisis, the people building insurance exchanges worry about Bauer and the millions of other healthy Americans whom they fear may simply opt out" (Stawicki, 8/19). Read the story.

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