Health Law Political Push Evident In Ad Spending, Enrollment Efforts

Some health law advocates even hope that Oprah Winfrey might join the effort to promote the overhaul.  

Minneapolis Star Tribune/Cox Newspapers: Obamacare Foes, Advocates Spend Millions In Ads
The war over health care is being waged all over again. Supporters and opponents of the Affordable Care Act -- also called Obamacare -- are battling for American eyeballs in an advertising and outreach war, reminiscent of the 2009 political fight when Congress debated the legislation (Green, 8/12).

The Hill: Does Obama Need OprahCare?
Could Oprah sell Obamacare to America? That’s the question on the lips of health care activists who are hoping the talk show queen will put her considerable influence behind the promotional campaign for President Obama's signature law (Viebeck, 8/13).

The Hill: Health Group's Obamacare Enrollment Drive Targets States With GOP Governors
A leading campaign to promote Obamacare enrollment is targeting 10 states, mostly with Republican governors hostile to the law. The window to begin enrolling in the law’s new coverage options opens in just 50 days. Enroll America, a prominent nonprofit with close ties to the White House, said it’s focusing on 10 states as it ramps up a massive education campaign that will ultimately cost tens of millions of dollars (Baker, 8/12).

CQ HealthBeat: Enroll America Says Outreach Efforts Gathering Speed -- But Finish Line Is Distant
Officials at the Enroll America campaign said Monday that they have the names of thousands of people who want to get coverage next year under the health law, and that they have attracted thousands of volunteers to help in the outreach effort. Despite scathing attacks of the overhaul by Republican politicians in Washington and the states, Enroll America officials also insist that their volunteers aren't getting a hostile reaction when they talk to the uninsured (Reichard, 8/12).

Medpage Today: Obama's Health Law Remarks Get Praise, Jeers
Health policy experts had varying responses Monday to President Obama's recent remarks about congressional Republicans hoping to repeal his signature 2010 health law. At a press conference Friday afternoon, the president said repealing the Affordable Care Act (ACA) would at this point only prevent millions of current uninsured Americans from gaining access to health coverage (Pittman, 8/12).

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