Health Plans Gear Up To Sell Directly To Consumers

Kaiser Health News staff writer Julie Appleby, working in collaboration with USA Today, reports: "All this is happening in anticipation that an estimated 9 million people will buy their own insurance in 2014 -- about 50 percent more than do so now. That's when the law goes into full effect and virtually all Americans will be required to have health insurance. Those not covered through their jobs will be able to buy policies online, through so-called exchanges that will be run by the states or the federal government" (Appleby, 12/3). Read the story.

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