Medical Device Manufacturers Launch Ad To Head Off $40B Tax On Their Products

The Medical Device Manufacturers Association is starting a $200,000 radio and print ad campaign aimed at stopping Congress from imposing more than $40 billion in taxes on their goods, Roll Call reports.  "The spots have been placed in Capitol Hill publications, including Roll Call, Congressional Quarterly and Politico, as well as on local news radio station WTOP. The ads claim that patients and innovation will suffer if Congress goes through with imposing the tax. The Senate Finance Committee’s health care bill included $40 billion in levies on the devices over 10 years" (Roth, 10/29).

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